Papers with visual advertisements
The Face of Persuasion: Analyzing Bias and Generating Culture-Aware Ads (2025.findings-emnlp)
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| Challenge: | Text-to-image models are appealing for customizing visual ads and targeting specific populations. |
| Approach: | We examine the disparate level of persuasiveness of ads that are identical except for gender/race of the people portrayed. |
| Outcome: | The proposed technique is based on a demographic bias analysis of ads for different topics and a disparate level of persuasiveness of ads that are identical except for gender/race of the people portrayed. |